I’m Karina Vester Schultz, independent SEO and marketing consultant at Vester Marketing. This free SEO mini-audit brings together the same 15 points I check first whenever I run an SEO review for a new client. You don’t need any technical background to use it just your website, your Google Business Profile, and about 20 minutes. The audit covers four areas: technical SEO, content and on-page, local visibility, and AI search and GEO, which increasingly determines whether your business shows up in ChatGPT, Perplexity, and Google’s AI answers. Download the PDF below, or scan the QR code, and work through the 15 points yourself, with no obligation.
Table of contents
What is an SEO mini-audit, and why spend 20 minutes on it?
An SEO mini-audit is a quick, high-level review of your website’s technical health, content, and visibility unlike a full SEO review, which goes deep on competitors, keyword potential, and a prioritised action plan. The purpose of the mini-audit is to give you an honest first impression: is the foundation in place, or are there gaps that are likely costing you visibility and customers today? For a small or medium-sized business, the same 15 points often decide most of your overall SEO health, and you can easily assess them yourself before deciding whether to invest in a full review.
What does the audit check?
The audit is split into four areas that together give a clear picture of your website’s SEO health. You don’t need to go through them in a specific order, but most people get the most out of starting with the technical foundation, since it’s often a prerequisite for the rest of the work to have any effect.
Technical foundation
The basics that decide whether Google and your customers can even find and use your site, including HTTPS, mobile-friendliness, page speed, an XML sitemap, and robots.txt.
Content and on-page
What tells Google what your pages are about, and what keeps visitors on the page once they land – unique meta titles and descriptions, correct use of H1, internal link structure, and descriptive alt text on images.
Local visibility
Especially relevant if your customers search for you in a specific geographic area – an up-to-date Google Business Profile, consistent NAP details (name, address, phone), and responding to reviews.
AI search and future-proofing
The new disciplines within GEO and LLM optimisation that decide whether your business is chosen as a source in AI-generated answers, FAQ sections with standalone answers, structured data (Schema.org), and content written as self-contained passages.
How to use your score
Once you’ve checked off all 15 points, add them up. 12–15 out of 15 means a solid foundation, where it’s mainly about ongoing optimisation. 7–11 out of 15 means there are concrete improvements available that are likely costing you visibility and customers today. 0–6 out of 15 means your website is likely missing out on organic traffic, and there are often quick wins to be had.
Download your free mini SEO audit
[ Download free SEO mini-audit (PDF) ]
Free mini SEO auditScan the QR code to access it directly from your phone:
No sign-up is required to download the PDF itself, but you’re welcome to contact me if you’d like help interpreting your result.
In short, this is what your SEO check includes
Vester Marketing’s free SEO mini-audit gives you a quick, honest picture of your website’s SEO health. The audit covers:
- • Technical foundation (HTTPS, mobile-friendliness, page speed, sitemap, robots.txt)
- • Content and on-page (meta titles, H1, internal linking, alt text)
- • Local visibility (Google Business Profile, NAP consistency, reviews)
- • AI search and future-proofing (FAQ, structured data, passage optimisation)
- • A scoring guide so you can judge for yourself whether you need help now
Download the PDF or scan the QR code, and spend 20 minutes getting an honest picture of where your website stands today.
Why do an SEO mini-audit with Vester Marketing?
I don’t work as an agency. I work as your personal SEO and marketing partner. That means I’m honest about what actually works for your specific business, and I never recommend anything you don’t need. With over 10 years of experience from international companies and a solid technical background in Schema.org, hreflang, and AI search, I can help you take the next step if the mini-audit shows you need a deeper review – without locking you into an expensive ongoing agreement.
Vester Marketing · Karina Vester Schultz
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10+ years of experience in SEO, SEM, and AI search. You set the pace – I deliver the results.
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Frequently asked questions about a mini SEO audit
Most people can work through the 15 points in 15–20 minutes, provided they have access to their website and Google Business Profile.
No, the PDF is free to download, with no hidden conditions or follow-up sales calls.
A low score doesn’t mean something is unfixable; it usually means there are quick, concrete improvements available. You’re welcome to contact me for a no-obligation conversation about where to start.
No. The mini-audit gives you a quick overview of the 15 most important points, while a full SEO review goes deep on competitors, keyword potential, and a prioritised action plan.
Yes. Even businesses with an existing strategy can use the mini-audit as a quick health check, particularly on the newer AI search points that many haven’t addressed yet.
Other pages that may be relevant to you
Want to know more before you start? Read about technical SEO if you want to understand the technical points in depth, or the SEO glossary if some of the terms are new to you.
If you’d like to learn more about how I work or what I’ve done for my clients, you can read my references.
If you’re ready to move forward after the audit, you can read about AI search and GEO, SEO (search engine optimization), or view my rates. You can also contact me directly for a no-obligation chat.