Do you want to understand SEO, AI, and digital marketing a little better without first having to learn a lot of technical terms?
Here I collect my free videos about SEO, Google Search Console, AI search, Google Ads, and other topics that matter for your business’s online visibility. The videos are made especially for you if you run a small or medium-sized business and want to understand what affects your visibility online. I start from concrete problems and questions that business owners often run into. The goal is not to make SEO more complicated than it needs to be, but to explain what you should watch out for, why it matters, and when you should actually do something about it.
New videos are added on an ongoing basis, and each video can be watched independently of the others. You can also subscribe to Vester Marketing on YouTube if you want to be notified when I publish new videos.
Latest video
Here you can watch the latest video I’ve made about SEO, AI, and digital marketing
3 signs your website is nearly invisible on Google
A website can easily look professional and still be hard to find on Google. In this video, I show three signs you can watch for yourself if you’re unsure how visible your website actually is. You don’t need to be an SEO specialist or have a technical background.
What will the videos cover?
I’m building the video library up gradually, and you’ll find videos on topics including:
SEO
Technical SEO, content, metadata, internal links, keywords, indexing, and other elements that matter for your visibility in search engines.
Google Search Console
Practical walkthroughs of reports, errors, and data in Google Search Console, so you can better understand how Google treats your website.
AI search and GEO
Videos about how AI services like ChatGPT, Gemini, and Perplexity find and use information, and what this development can mean for businesses’ digital visibility.
Google Ads
Practical explanations of campaigns, keywords, ads, budgets, and the things it’s a good idea to have under control before you spend money on advertising.
WordPress and SEO
Concrete settings, tools, and SEO issues in WordPress that you can often check yourself. As more videos are added, you’ll be able to filter videos by topic here on this page.
Videos without unnecessary jargon
SEO is full of terms like canonical, structured data, robots.txt, redirects, indexing, and hreflang. They sound technical, but many of them are easier to understand once you know what they’re actually used for. That’s why I always try to bring the videos back to three questions:
- What does it mean?
- Why does it matter?
- Do you need to do anything about it?
Not every error and warning requires action. Some you can safely leave alone. Others can be the reason an important page isn’t found or understood correctly. That’s the distinction I want to help you see.
Why do I make these videos?
When I work with businesses, I often come across the same questions. For example:
- Why can’t I find my page on Google?
- How do I know if Google has indexed my website?
- Is this error in Search Console serious?
- What should a good SEO title include?
- Should I work with SEO or Google Ads?
- What does AI search mean for my business?
- Can ChatGPT and other AI services find my website?
- What should I prioritize first?
The videos aren’t meant to turn you into an SEO, AI, or digital marketing specialist. They’re meant to give you a better understanding, so you can more easily judge what matters for your business, and what doesn’t.
Do you need help with your digital visibility?
The videos are made so you can learn more about SEO, Google, AI search, and digital marketing on your own. But sometimes it’s hard to judge what’s actually most important on your specific website, and where it makes the most sense to start.
At Vester Marketing, you get direct contact with me. I help you find the areas that matter most for your visibility, and I explain the recommendations in language that’s easy to understand. That can be technical SEO, content, local SEO, Google Search Console, or how your website gets found and understood by both search engines and AI-driven services.
I don’t believe in making SEO more complicated than necessary. Sometimes a website needs a bigger effort, while other times it’s just a few concrete changes that should be prioritized first. That’s why my advice is always based on your business, your goals, and the resources you actually have available.
Want to know where it makes the most sense to start?
Vester Marketing · Karina Vester Schultz
Let’s have a no-obligation conversation
10+ years of experience in SEO, SEM, and AI search. You set the pace – I deliver the results.
Reply within 1–2 business days No commitment Danish, English, Deutsch
Frequently asked questions about the videos
Yes. The videos are free, and you can watch them without logging in or paying.
No. Each video is designed to stand on its own. You can therefore start with the topic that’s most relevant to you.
Most videos are designed so you can follow along without any technical background. However, some videos will go into more depth on specific SEO topics.
Yes. I’m continuously expanding the library with videos on topics such as SEO, Google Search Console, AI search, Google Ads, and WordPress. You can follow Vester Marketing on YouTube if you’d like to be notified about new videos.
Yes. You can leave a comment on YouTube or contact me directly.
Would you like to analyze your own website?
The videos can help you understand what to look for. If you’d also like to analyze your own website, I’ve created a number of free tools that can analyze technical SEO and other elements that impact your digital visibility.
If you need help with your own website, you can also read more about SEO and digital marketing or contact me directly.