Free AI search and GEO analysis of your website

Is your website correctly understood by ChatGPT, Google AI, and other AI-powered search services?

It is no longer enough for a page to simply be crawlable. The content must also be clear enough for AI systems to understand what the page is about, who is behind it, and which information matters. With my free AI search and GEO analysis, you can analyse a single page and receive an assessment of how well the content is structured for AI-driven search and GEO. You get an overall score, sub-scores, and the most important areas for improvement. The analysis is a technical and content-based assessment drawn from the webpage itself. It does not use a paid AI API to generate the score.

See how well your page is ready for AI search and GEO

Enter the URL of the page you want to analyse and receive an overall assessment of how easily your content can be understood and used in AI-driven search. You will receive, among other things:

• An overall AI and GEO score from 0–100
• Assessment of topic and entity clarity
• Answerability and key information
• Semantic coverage and content depth
• Structure and passage clarity
• Credibility and documentation
• Structured data
• Internal links and context
• A separate assessment of your primary topic or keyword, if you choose to add one

The analysis is free and gives you a quick starting point to see where your page is already performing well and where there may be room for improvement.

Beta version

The tool is still under development. AI search and GEO are evolving rapidly, and the score should therefore be used as an indicator rather than a guarantee of visibility in ChatGPT, Google AI, or other AI services.

What do you get with the AI search and GEO analysis?

When you analyse a page, you don’t just receive a single overall score.

You can see how the page performs across the areas I consider central when content needs to be easy for people, search engines and AI systems to understand.

The tool also shows up to three of the page’s strongest areas and the most important improvement opportunities. I have deliberately chosen not to make the analysis a complete free content plan. It is meant to show you where the problem lies and why it may matter.

How to use the GEO tool

1. Enter the URL of the page you want to analyse.
2. You can then choose a primary topic or keyword, but this is entirely optional. If you leave it blank, the page is assessed based on its own content.
3. If you add a topic or keyword, the analysis will separately show whether there is high, medium or low alignment between the chosen topic and the page’s actual content. The optional keyword does not change your overall AI and GEO score.

What does the tool analyse concretely?

The AI and GEO score is not calculated from a single signal. The tool looks at several different parts of the page that together say something about how easy the content is to understand, assess, and place in the right context. Some areas concern the content itself, others concern structure, credibility and technical signals. You can see the sub-score for each area in the analysis, giving you a quick overview of where the page is strong and where there may be something to work on.

Topic and entity clarity

Can you quickly understand what the page is about?

The analysis looks at, among other things, the coherence between the page title, H1, the introductory text and the rest of the content. It also looks at whether it is clear which company, organisation or person stands behind the page. A named author is not a requirement. If the company is clearly identified as responsible for the content, that is also a strong signal.

Answerability and key information

AI systems need to be able to find and understand central information without having to guess what the page is trying to say.

The analysis therefore looks at whether the most important explanations and answers are clear, whether the headings make sense, and whether central sections can be understood in their own context. This does not mean that all pages need an FAQ or must be written in a question-and-answer format.

Semantic coverage and content depth

Does the page actually cover its topic, or does it only mention it superficially?

Here, the tool looks at related subtopics, concepts, and the coherence between the different parts of the page. More text does not automatically mean a better score. What matters is whether the content adds relevant information.

Structure and passage clarity

Good structure helps both the reader and systems that need to understand the page. The analysis looks at, among other things, H1, H2 and H3, clear sections and whether central information appears as readable text.

Credibility and documentation

Who stands behind the content, and is there anything concrete to support what is being said?

This could be experience, cases, examples, data, documentation, or a clearly identified company. Not all pages need external sources, but concrete claims should be supportable where relevant.

Structured data and internal links

The tool also checks relevant structured data and internal links. They are part of the overall picture, but cannot alone make a weak page good for AI search. They therefore carry less weight in the overall score.

What does your AI and GEO score mean?

The score runs from 0 to 100 and is built from the different areas of the analysis.

A high score means the page has many of the signals that make content clear, structured, and easy to understand – but a score of 95 does not mean ChatGPT will automatically start citing your website tomorrow.

AI visibility also depends on factors that a single-page analysis cannot measure. That is why I use the score as a diagnostic tool and not as a promise of rankings or AI citations.

Why have I built an AI search and GEO analysis?

I already work with SEO, AI search, and GEO for businesses, and I myself was missing a simple way to look at more than just classic SEO signals.

A page can be technically very well optimised and still be unclear about what it is actually about. Conversely, good content can also lack structure and context that makes it easier for AI systems to understand and use the information. That is why I built the analysis as a practical first check. It does not tell you everything. But it can give you a good place to start.

Want to know what is actually holding your page back in AI search?

A score is a good starting point, but it does not tell the whole story.

If you want to know what should concretely be prioritised on your website, I can help you with a deeper review of SEO, content, structure and GEO. Here I look not just at one page, but also at how your website hangs together as a whole, which topics you should be clear on, and where the greatest potential lies for strengthening your visibility.

You are welcome to send me the result of the analysis, and we will use that as our starting point. Contact me if you would like a concrete assessment of where you should begin.

Frequently asked questions about the AI search and GEO analysis

See also my other free SEO and AI tools

AI and GEO visibility is not only about the content itself. Your website also needs to be technically crawlable, indexable and understandable. It can therefore be a good idea to combine this analysis with my other free tools.

• AI bots and AI search analysis – check whether AI crawlers like GPTBot can technically access your website
• Free SEO analysis – review classic SEO elements such as title, meta description, headings, images, internal links, canonical and structured data
• Local SEO check – see whether your website is sending the right local signals

That way you can look at your website from three different angles: classic SEO, technical AI access and AI/GEO readiness.