SEO, what is it and what does it mean for your company?
Where to start…. Good question, let us see. Did you know there are over 200 ranking factors?
Our goal is to try and explain SEO in an easy and not complicated way, so it would fit my audience. Therefore will we only explain the most necessary things in SEO that can help you in the right direction for organic growth.
This is going to be a long page, so please look in the cable of content to find out exactly what you wanna know.
Table of contents
- 1What is SEO?
- 2SEO consulting that drives real growth for you
- 3Which SEO services can I offer you?
- 4How can the user find me in the search results?
- 5What is the SERP?
- 6Should you get Google My Business?
- 7YouTube SEO, how does that work?
- 8How do you write an SEO text?
- 9Some last wordings
- 10Why choose Vester Marketing as your SEO partner?
- 11Frequently asked questions about SEO
Search engine optimization is one of the most effective ways to attract new customers without paying for every single click. As an independent SEO consultant, I help your business improve its visibility in Google’s organic search results through technically sound, user-focused, and long-term SEO. I’ve been working with SEO since 2017 across various industries and markets, and I offer consulting tailored to your business’s specific needs and resources.
What is SEO?
SEO stands for search engine optimization and that is how you can be found when somebody is searching or googles for your company. When somebody asks what we are working with then we explain it like this: when you are searching for something on the internet, then it is our job to make sure they see your webpage in the search results and then click on your page.
It covers everything from the technical structure of your website to the content you publish and the links pointing to your domain. A well-executed SEO strategy ensures that potential customers find you when they actively search for the products or services you offer. Unlike paid advertising, SEO is an investment that builds long-term visibility and credibility.
But that is just the first part of it, the next part is that your users stay on your homepage and in the end convert, it doesn’t matter if the convert is to contact you or buy something on your homepage.
SEO consulting that drives real growth for you
Vester Marketing offers professional SEO consulting for SMEs with a focus on long-term, measurable results. My services include: SEO audit and technical review
- On-page optimization and keyword analysis
- Local SEO and Google Business Profile
- International SEO and hreflang
- Content optimization and UX
- Ongoing SEO consulting and follow-up
I work as your partner, not as an agency. You decide the scope, and I ensure that your website is found by the right users at the right time.
Which SEO services can I offer you?
SEO encompasses many different elements. Here you can read about the topics most relevant to you.
SEO Audit
A thorough review of your website’s technical health, content, and backlink profile. You’ll get a clear picture of what’s working, what’s missing, and what should be prioritized.
Technical SEO
Optimization of everything search engines can’t see directly—including Schema.org, hreflang, sitemaps, robots.txt, Core Web Vitals, and mobile-friendliness.
On-page SEO and Content Optimization
Keyword analysis, optimization of titles and meta descriptions, internal link structure, and user-centric content written for both people and search engines.
Local SEO and Google Business Profile
Help with getting found locally—including optimization of your Google Business Profile and local keyword analysis.
International SEO
Experience with hreflang, multilingual structures, and SEO across markets in Danish, English, and German.
How can the user find me in the search results?
You know when you are searching for something then are you writing one or some words – that is keywords (KW). They are still important for the Text on your homepage but not as important as before.
There are two types of keywords (KW):
- “Normal” KW
- Long-tail keyword
We are using these KW to find out how many times per month where persons are searching for a keyword per country. That information can you find in Google Keyword Planner.
You can write the best content, but if no one can find it, it doesn’t matter. That’s why you need to conduct a keyword analysis. It’s very important, even for AI, since they search for answers online.
How do you conduct keyword research?
There are different ways you can do a KW research. There is a lot of tools that can give you related or synonyms for the KW you are thinking on. Some of them are free x times per day and others cost money. You can also search on your KW and then see which words your competitions are using.
Here are some tools, both free and paid:
- Google Keyword planner, if you have an account
- Answer the Public
- SEMrush
- Ahrefs
- Sitrix
Keep in mind that there are more tools than the ones I’ve listed here.
How do you use keywords in my content?
For your content should you have one main keyword and not more than six secondary keywords, all depending on how long your content is going to be. I a lot of companies and agencies are using TDIF as a rule of how and when to place your KWs, but TDIF is not a ranking factor and after the Bert update where the algorithm better understand the context, then it is not necessary to have all those rules, but that is after my opinion.
I only have a few rules:
- Main KW has to be most times in the content
- Main KW has to be in the first or the second headline
- Only use the KWs when it is relevant
I’m always ready to help you create the right SEO content. Always use AI to create the first draft, it just needs the prompt, and I’ll help you with that.
What is the SERP?
The SERP stands for Search Engine Result Pages, so when you are searching for a keyword, that is the SERP that you are getting. Here, you can see the snippet there is giving you a short explanation of what the homepage can offer you.
What is a snippet?
A snippet consists of two parts a Title tag and a meta description.
The title tag is the link you can click on to get to the homepage. The title tag can not be more than 60 charters with spaces or 658 px. You should write your title tag with the call-to-action (CTA) the user is going to click on it. When you are writing the title tag think of the user or yourself, what makes you want to click on a link? Also, remember to place your main keyword in the title tag.
The meta description is a short teaser for what the user can read on your page. The meta description can not be more than 150 characters with spaces or 2126 px. I won’t use much time on writing the description, because a study has shown that Google only uses your description 30 % of the time. That is good if your user is searching for a synonym of your keyword, then Google will take the part of your content, which contains this keyword.
Example of a snippet
A free tool you can use is Sistrix snippet.
Should you get Google My Business?
You need a Google My Business (GMB) listing if you have a physical address where your customers can come and meet you in person. Even if you only have a website, you can still set up a GMB listing, it always helps. GMB helps Google understand your business better.
YouTube SEO, how does that work?
Google owns YouTube, but the algorithm is different. On YouTube, everything in SEO must be correct from the beginning, whereas with normal SEO, you can always correct stuff after you make a page live. You can NOT do that with YouTube.
How do you write an SEO text?
Write for the users and think UX. You can always use AI to write the first draft, but you should always read it over and edit it to make sure it fits you and your brand.
Google has more and more focus on the user, so write the content for the user, think about what you or better what your best friend want to know you and your products.
Some last wordings
Do you have any questions, or would you like to start a collaboration with me? Then please contact me.
There is a lot more we could write about, but we hope that will give you a better understanding of SEO. We are still working on making a page for each question if you want to have a deeper understanding of SEO.
One last thing…. The favorite pronunciation for an SEO manager is: it depends on!
Why choose Vester Marketing as your SEO partner?
With over 10 years of experience working with international companies, SaaS platforms, and e-commerce brands, I know that SEO is never a one-size-fits-all solution. I tailor my advice to your industry, your target audience, and your budget. I work exclusively with white-hat SEO and follow Google’s guidelines, because that’s the only way to achieve sustainable results. And you always have full control over your own accounts and your data.
Frequently asked questions about SEO
SEO is a long-term investment. The first improvements can be seen within 3–6 months, but stable and significant results typically emerge over 6–12 months.
The price depends on the scope of the project. I offer everything from a one-time consultation to ongoing monthly collaborations. Contact me for a no-obligation chat about your needs.
SEO is organic visibility in search results, you don’t pay per click. SEA is paid advertising, such as Google Ads, where you pay to appear at the top. Both can complement each other.
Yes. I have experience with WordPress, Typo3, Joomla, Jimdo, and custom-built solutions. No matter your platform, I can help.
SEO is an ongoing process, as competitors and Google are constantly changing.
Vester Marketing · Karina Vester Schultz
Let’s have a no-obligation conversation
10+ years of experience in SEO, SEM, and AI search. You set the pace – I deliver the results.
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Related services and next steps
SEO works best as part of a coordinated digital strategy. Consider combining your SEO efforts with paid advertising via Google Ads (SEA) for immediate visibility, AI search and GEO to get found in the next generation of search engines, and content marketing to build the content base that SEO requires. Read about SEM to understand how SEO and SEA work together as one coordinated strategy.
View all my services, my pricing, or contact me for a no-obligation conversation.