Search is changing. Google SGE, ChatGPT, Perplexity and other AI-powered platforms are transforming how users find information and which businesses appear as answers. Generative Engine Optimisation (GEO) and LLM optimisation are the new disciplines that determine whether your business is recognised as a credible source in AI-generated responses. With my background in both traditional SEO and AI search, I help you position your business correctly in this new landscape.
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What is AI search, and what does it mean for your business?
Traditional SEO is about ranking in Google’s blue links. AI search is about being selected as a source when an AI engine generates an answer for a user. This places new demands on how content is structured, formulated, and contextualised. Businesses that do not optimise for AI search risk losing visibility even if they currently rank well in traditional search results.
Be visible in the era of AI search
Vester Marketing helps your business get found in both traditional and AI-driven search results. My AI search services include:
- GEO – Generative Engine Optimisation
- LLM retrieval and passage optimisation
- Semantic SEO and entity optimisation
- Schema.org and structured data
- AI visibility strategy across platforms
With a combination of technical SEO expertise and practical experience in AI search, Vester Marketing is your partner in the transition to the future of search.
What do I offer within AI search?
There are several different factors that need to be in place before your business appears in search engines like Google and in chatbots like ChatGPT.
GEO – Generative Engine Optimisation
Optimising your content so it can be used directly by AI search engines such as Google SGE, ChatGPT and Perplexity as a source for generated answers.
LLM retrieval and passage indexing
Structuring content for AI summaries and passage-based indexing – so your texts can be extracted as standalone, authoritative answers.
Entity optimisation and semantic SEO
Working with explicit entities, processes and outcomes in your content – which determines whether an AI engine considers your business trustworthy and relevant.
Schema.org and structured data
Implementation of structured data that helps both traditional search engines and AI engines understand your business and your services.
Branding and business identity in AI search
When AI search engines such as ChatGPT, Google SGE, and Perplexity generate answers for users, they do not only draw on factual information – they draw on the complete digital picture that exists of a business across the internet. That means your brand – your business identity, your name, your expertise, and your core messages – must be clear, consistent, and sufficiently widespread for AI engines to recognise and highlight you as a credible source.
Strong AI brand visibility requires that your business be unambiguously identifiable. It is about your company name, your services, and your professional positioning being named explicitly and repeated consistently across your website, your mentions, your backlinks, and your content. AI engines work with entities, clearly defined objects such as businesses, people, products, and places. The more clearly and consistently your brand is represented as an entity across the web, the greater the likelihood that AI engines will select you as a source.
What strong AI brand visibility requires
A strong brand in the context of AI search is not about logos and colours; it is about information consistency. Your company name, industry, services, and geographic presence must be stated precisely and recognisably across all digital touchpoints: your website, Google Business Profile, LinkedIn, press mentions, industry directories, and partner websites. Inconsistent information, for example, a varying company name or conflicting descriptions of your services, weakens AI engines’ trust in you as a source and reduces the likelihood that you will be featured in AI-generated answers.
Brand optimisation as part of the GEO strategy
Generative Engine Optimisation, GEO, increasingly includes the work of strengthening your brand’s digital footprint as a recognised entity. This involves implementing structured data via Schema.org, including Organisation markup, which explicitly tells AI engines who you are, what you do, and how to contact you. It also involves ensuring your business is mentioned positively and consistently on authoritative third-party sources that AI engines assign high credibility. The stronger your brand is anchored as a recognised entity on the web, the more likely it is that AI search engines will choose you over your competitors.
Example: If a user asks ChatGPT ‘Who is the best SEO consultant for SMBs in Denmark?’, the AI engine will draw on existing mentions, reviews, links and structured data – not on your logo. A strong informational brand outperforms a strong visual brand in AI search.
Visibility in AI search: SERP and chatbots, two channels you cannot ignore
The future of search does not happen in one place. Users find information through Google’s traditional search results, through Google’s AI-generated overviews (Google SGE), and through standalone AI chatbots such as ChatGPT and Perplexity. A business that only optimises for one of these channels loses visibility in the others, and therefore loses potential customers. A complete AI search strategy ensures your business is visible across all three surfaces.
What are AI chatbots, and why do they matter?
AI chatbots are standalone AI-powered platforms that users actively seek out to get answers to questions, analyse options, or receive recommendations. Unlike a Google search that returns a list of links, a chatbot generates a direct, summarised answer – and typically cites only one to three sources. That makes visibility in chatbots extremely valuable and extremely exclusive.
Why can you not choose one over the other
SERP and AI chatbots are two complementary channels with different user behaviours. SERP search is typically transactional and product-oriented – the user is looking for a specific website, product, or service. Chatbot search is typically exploratory and advisory-oriented – the user wants to understand, compare, or receive a recommendation. Your business should be visible in both contexts, because your potential customers use both channels – often within the same decision-making process. I help you develop a strategy that ensures visibility across Google SERP, Google AI Overview, and the most relevant AI chatbots.
Why you should choose Vester Marketing for AI search optimisation?
I have worked with AI search as a professional responsibility, including in my role at Alfa Laval. This is not a buzzword for me – it is a discipline I actively work with. The combination of deep technical SEO knowledge and an understanding of how AI engines process and rank content gives you an advisor who can navigate what many businesses are still figuring out.
Frequently asked questions about AI search
Yes, and the sooner you act, the better. AI search is growing rapidly, and early optimisation provides a competitive advantage that is difficult for competitors to catch up with.
No. GEO and SEO complement each other. Traditional SEO still accounts for the majority of organic traffic, but AI search is growing quickly and should be treated as an independent channel.
Schema.org is a standardised markup language that helps search engines and AI engines understand the context of your content. Correct implementation can improve visibility in both traditional and AI-driven search results.
Vester Marketing · Karina Vester Schultz
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10+ years of experience in SEO, SEM, and AI search. You set the pace – I deliver the results.
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Related services and next steps
AI search builds on a strong foundation of traditional SEO and is supported by content marketing, which produces the structured, authoritative content that AI engines draw on. A coordinated SEM strategy ensures your organic and paid channels reinforce each other. To understand how all your digital channels work together as one, read about omnichannel marketing.
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