About me, 10+ years of SEO and digital marketing experience

My name is Karina Vester Schultz, and I am the independent SEO and marketing consultant behind Vester Marketing. Since 2017, I have worked professionally with search engine optimisation and digital marketing, from small single-person businesses to international B2B companies. My background is a master’s degree in International Business Communication, and my passion is helping businesses get found online in a way that genuinely drives results. Over the years I’ve spent working in SEO, I’ve tried many different approaches, and this experience will benefit you as my partner.

I have worked with and for international, German, and Danish companies, ranging from large corporations with over 20,000 employees to sole proprietorships. This means that whether you are self-employed or have 100 to 500 employees, I can help you.

For you as a client, this means that I have experience across many different industries and can help you no matter what industry you work in. Communication is very important in SEO, even though Google doesn’t directly focus on spelling and grammar. But think about it: writing for users is communication, and everyone can read what’s on your website. That’s why communication is important.

Some people find SEO confusing because there’s never just one solution, especially now that AI and social media play such a big role. There are Google’s guidelines, which are always changing due to algorithm updates, and what works in one industry doesn’t necessarily work in another. I know all about that.

My competencies

My experience and background

I have worked with SEO and marketing across a wide range of industries, including B2B SaaS, e-commerce, construction, law, psychology, non-profit, and many more. During my career, I have worked as a Senior SEO Manager in Berlin, among other roles. Today, I work as an SEO & SEM Manager in Copenhagen, while also running Vester Marketing as an independent consultant for SMEs. I have solid experience with technical SEO, including Schema.org, hreflang, Open Graph, robots.txt, and sitemaps.

I am Danish and lived in Berlin from 2016 to 2025. I got my first glimpse of SEO, without even realizing it, during two internships in Denmark. The first was during my master’s program in international business communication, where I interned with the Danish government. The second was at a solar energy company before I moved to Berlin. At the time, I didn’t know much about SEO, as there wasn’t much focus on it, but that changed significantly in Berlin, and I’m very happy about that!

I can also tell you that I don’t work with SEO the same way I did in 2017. The algorithm is changing so quickly now, with far more focus on the user than before, not to start talking about AI. Unfortunately, not all SEO experts are ready for this new direction; many are sticking to the old approach because that’s what they know.

I offer personalised advice, technical expertise and a long-term partnership to small and medium-sized businesses that want to grow organically without paying agency rates. I work in Danish, English and German, and I am available when you need me.

Why did I start my company?

I´m starting my business because I can see there is a market for small companies there don’t have the time and the money to hire a large agency to do the marketing and still want a focus on SEO. That is why it is so important for me that we will be partners and not agency and customer. 

As earlier mentioned, my passion is in SEO and those companies I can help to be better at SEO will just be a + for me. Helping each other is just better! That is also why you can find a lot of information on my homepage – not long articles where you should know a lot of SEO to understand, but (hopefully) uncomplicated and easy reading on how-to-do SEO. 

My goal is to also make SEO understandable for small companies and help you without they should pay a lot of money for it and buying “products” you don’t need.

Please look at my LinkedIn profile if you want to know more about my career. 

Why choose me as your marketing partner?

I do not work as an agency. I work as your personal partner. That means I am honest about what works, I never sell you products you do not need, and I always make sure that you have full ownership of your own Google accounts and data. My goal is to give you the knowledge and tools you need to take control of yourself, whenever you feel ready. I work exclusively with white-hat SEO in accordance with Google’s guidelines.

How can I help you?